Norooz Banners in Streets of Irvine, California

Norooz Banners in Streets of Irvine, California
by hossein.hosseini

From NIPOC - the Network of Iranian-American Professionals of Orange County. ( For the third year in a row, Iranian-Americans in Southern California will be displaying 72 Norooz banners in the streets of Irvine, California to commemorate Persian New Year. These 3 by 6 feet banners are installed on Culver (Interstate 5 to Campus), Jeffery, and University Drives (across from Mason Park). They will be displayed from March 9th to March 31st 2009. This project is funded and organized by the hard work of selfless Iranian-Americans living in Southern California. The goal is to give our Spring message of Hope to the entire Orange County community. The banners give the message of NoRooz. Wishing all a new beginning full of HOPE with a gift of LOVE for PEACE and JOY and a gift of WISDOM For HEALTH and WEALTH.We hope Irvine paves the way for many more cities to embrace and enjoy NoRooz.

Public is invited to participate in several community events planned in the Southland. Sizdeh-Bedar is celebrated this year on Sunday March 29, at William R. Mason Regional Park with thousands of visitors expected to celebrate the 13th day of NoRooz. This is a picnic style event lasting the whole day. Mason Regional Park is located at 18712 University Drive Irvine, CA 92612


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TO: I have a crush ...

by nitemustfall on

Your comments make not much sense. You seem to be among those who have been here too long and don't truly understand the real meaning of Eid Norooz. I have been living here in the US for 35 years, but still love the tradition which i believe is part of our culture.

You seem to have lost it all.



Personally, I think Irvine

by desi on

Personally, I think Irvine is probably one of the most unattractive cities in the country.  Track houses and strip malls.  Decorating the streets with Nowruz banners is an aesthetic improvement.  Good on them.  

Kaveh, I saw the happy Nowruz sign in front of that same Whole Foods last year.  Right in front of the entrance!  It put a huge smile on my face.  San Diego is acknowledging us too.  I love it!! 


I actually think the wealth

by Anonymous12345 (not verified) on

I actually think the wealth banner is great. After all wealth is not something American's have focused on. Even in good economic times Americans rarely saved money to build up wealth. yes they may have had higher income but income is not the same thing as wealth. The banner is a good reminder that it is important to build wealth.

Nowrouz Pirouz.

Kaveh Nouraee

I think this is great!

by Kaveh Nouraee on

As a matter of fact, I've seen many banners commemorating Chinese New Year, too. And I think that's fantastic. The Chinese tend to emphasize the same things too: happiness, health, wealth/prosperity, joy, peace, and so on.

The best part, to me, is that it's not political, it's not religious, and it's not ideological. It's cultural.

Last year, the Whole Foods in La Jolla had a sign out front commemorating Norouz. It was nothing fancy, it was pretty plain looking, but it was really heartwarming to see that sign at the entrance next to the shopping carts (and the dispenser of antiseptic wipes used to clean them).



about that Chinese New Year...

by IRANdokht on

Dear Marge correct me if I am wrong, but don't we already have a lot of events in honor of the Chinese new year throughout the United States? 

Lets not downplay something positive. In this day & age where Iranians are being portrayed negatively through the media and spoken of as illiterate terrorists, we can use all the positive image we can get. I was rejoiced last night just hearing Stephen Colbert say "Persian Gulf" for Pete's sake!

Good will and wishing everyone wealth, peace, love, wisdom etc... is never a negative thing.

Thank you NIPOC


anonymous fish


by anonymous fish on

thank you so much for posting this.  we were driving down culver sunday morning and saw them.  immediately we wanted to find out who posted them to see if we could get/buy some of them.  any information on that????  i thought about the "five finger discount" but decided i was too old to climb up and get them and of course it would defeat the purpose of "wisdom".  :-)

they are lovely and it's an awesome sight driving down the road.  we've seen them the last few years and NIPOC has done a WONDERFUL job of expressing the sentiments of no ruz.  sezdeh bedar at mason park is incredible.  we'll be there with rings on our fingers and bells on our toes!  hope anyone else who makes it there will look us up.  look for the huge iranian flag hanging from a

damet garm... BIG TIME!

Azarin... you going to be there?????

Azarin Sadegh

Thank you NIPOC!

by Azarin Sadegh on

These rich Iranians in Irvine could have spent their money on buying expensive shoes or some kind of "cheshm-o-hamcheshmi"...but they preferred using it on spreading the message of Nowruz! What's wrong with that?

I don't see why wishing Love and Joy would offend anyone! I wouldn't mind to see thousands of chinese signs wishing for more Happiness or Wisdom...(because it's what I need the most these days ..:-)

Thanks NIPOC! Azarin 

I Have a Crush on Alex Trebek


by I Have a Crush on Alex Trebek on

Dear Iranians of Irvine,

Thank you for posting this. Thanks. I want to comment about this after seeing them. 

You are in America. Can you imagine if the Chinese people in Irvine did this? There are plenty of them, trust me. They don't waste their time doing this nonsense.

It's funny to see the WEALTH banner during this time of economic flourish and success! Please take your monies people, use them for good. Or save them, and instead put your effort into really serving your community.

Can of worms = opened.