Arman Emami

Winner of design concept competition: product design 2010

red-dot: The Berlin-based designer Arman Emami achieved great success in this year’s red dot design award. In 2009 he had won a ‘red dot: best of the best’ in the red dot award: design concept for his creative design concept “USB Clip”; only one year later the product has already gone into production. Now it again impressed an international expert jury: the memory stick received the highest award, the ‘red dot: best of the best’ for outstanding design quality, also in the red dot award: product design 2010.

With the “USB Clip” Arman Emami, founder of the Berlin design studio Emamidesign, created a creative as well as innovative memory stick in the shape of a paper clip, which will make work easier for many people. “It is unique despite its small size. The USB Clip shows how a product in competition with a thousand similar products can stand out competitively thanks to its design. In contrast to its competitors, differentiation and added value for the user are not rich embellishments or the result of the use of expensive materials and glitter which turn the product into a piece of jewellery. Instead, the added value comes from the honest use of plastic which doesn’t want to be anything else but itself and thus in its form of a clip creates a new function which makes it possible to quickly add digital information to a business card, a letter, or some other tangible medium,” said Nils Toft, juror at the red dot award: product design 2010, praising the innovative clip. Danny Venlet, juror at the red dot award: design concept 2010, confirmed: “I am convinced that the product will become a bestseller.”

Emami’s example once again demonstrates the important role which the red dot award: design concept can play in the realisation of a concept. “The accolade from the red dot award: design concept has of course made it easier for us and convinced investors even more. This is evidence of how important such competitions are and what role they play in the marketing and realisation of an idea,” confirmed Arman Emami in an interview with red dot >>>


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Uh... excuse me but, another USB Drive?

by eroonman on

Sorry, but , Big Deal. Has anyone thought that like CDs, no one actually needs a USB drive anymore? Maybe that's why he won the award last year.

Once again, an Iranian "Technologist", copies an out-dated idea and then feels the need to "refine" it. I am sorry to say this, but stop being so supportive of mediocrity, just because it's an Iranian. We should have higher standards than this.

In this case, let us all truthfully admit that redesigning a boring USB drive (For God's sake!) is not an achievement in design! Verily "the emperor has no clothes."

What's next? A really cool CD burner?


we are proud iranian

by mehrdadm on

Iranian are the best


very cool

by Monda on

thank you mehrdad.

I Have a Crush on Alex Trebek

This is so cool

by I Have a Crush on Alex Trebek on

Thank you mehrdad.