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At first, it seemed like a joke. Wall Street Journal columnist James Taranto opined on Monday that -- if the 2012 election were to turn to national security -- "it's hard to think of a better candidate... than Richard B. Cheney."

But while his headline -- "Cheney for President" -- provoked guffaws
in some quarters, several of the party's most well-regarded strategists
and pollsters are actually taking the idea deadly seriously.

"The Republican Party needs to move forward and build on its past, not return to it," Alex Castellanos, a frequent CNN analyst and GOP messaging guru, told the Huffington Post via email. "But if the agenda turns to security, Obama is mired in a no-win mess in Afghanistan, and the Obama administration hasn't created a single job in four years after indebting the nation for generations, maybe Dick Cheney could run on a theme of 'Change'."