The U.S. represented over 60% of . U.S. CTV ad spending is forecasted to increase from $13.4 billion last year to $24.8 billion by 2024. ( CTV Viewership and Trends, 2021) Publishers and advertisers can now take advantage of a growing lucrative market. ( 7) 60% of TV advertisers shifted budget from linear TV to connected TV (CTV) and over-the-top (OTT) platforms in 2021. Connected TV CTV ad spend will reach 1444 billionthis year up 599from 2020. For OTT subscriptions they estimate that more than half of the US population will end up subscribing resulting in 170 million viewers. Streaming Video Services that UK Teens/Adults Use, Q4 2021 (% of respondents) UK TV Viewers Who Watch TV via a Streaming Service, by Age, July 2021 (% of respondents in each group) UK Connected TV (CTV) Users, 2020-2026 (millions, % change, and % of population) UK Teens/Adults Who Use a Connected TV Box Weekly, 2018-2021 (% of respondents) And 2021s CTV winner goes to… The viewers! Roberts was fired on March 10, 2021. CTV sees a 94% viewer completion rate vs. just 74% and 69% on PC and mobile devices respectively. However, there are still more essential benefits that cannot stay unnoticed. The avergage viewership of the 13 years is 1.54 million which was matched in the 2012 show hosted by William Shatner. In 2022 the projected CTV ad spend will reach $17.4 billion (Statista, 2021)Spending on CTV advertising in the United States is projected to grow to 27.5 billion dollars by 2025. February 28, 2022 Blog Connected TV Consumer Trends Data Digital TV 71% of Emmy awards went exclusively to digital-only programming. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Super Bowl LV draws audience of 96.4 million viewers. Here's an overview of cord-cutting statistics: Nearly 30% of US consumers plan to cut the cord in 2021. In turn, those 2021 games were also down 42% . U.S. spent 791 billion dollars in 2020 on YouTube merely, which is an amount 30% greater as compared to that from 2019. Published by Statista Research Department , Sep 6, 2021 In the first half of 2022, 43 percent of ad views triggered from connected TV (CTV) devices were viewed on Roku players; Fire TV ranked. CTV devices are specific like smart TVs, IPTV, etc. eMarketer's cord-cutting statistics for 2022 predict the cord-cutting population to reach 55.1 million people in the United States. Consumption trends are equally impressive, with consumers 2 and older watching almost 30 billion minutes of streaming in the first quarter of this year. One need only point towards statistics measuring Connected TV viewership to get a sense of the tectonic shifts underway: NBCUniversal's recently-published trend report saw a 95% growth year-over-year in CTV viewership; 80% of U.S. households have at least one CTV device, according to Leichtman Research Group; a Nielsen report cited by Brad . ^ Seaborn, Adam [@AHBSeaborn] (June 25, 2021). CTV ad views in the U.S. 2020-2021, by device Show all statistics (3) Marketer usage Budget shares devoted to advanced TV ads in the U.S. 2020 Expected changes in TV advertising budgets in the U.S.. CTV device penetration is the highest among Millennials, according to Nielsen, over 60% of reach on CTV is in demo, with the coveted 18-34 group driving the majority of the reach2. ET MarTech Asia. Consider the following statistics that showcase the market response to the evolving trends. 30th November 2021 @ 14:00. In a statement posted on Twitter on Thursday evening, Roberts said he'd had a tough day. CA reports that internet usage is expected to continue "evolving rapidly" with . Over-the-Top content is delivered to users over the internet, with much of it mimicking traditional media services but for a . 15 September 2021. The 2022 Beijing Olympics numbers are also down 26% from the 17-day 2021 Tokyo Summer Olympics -- which averaged 15.5 million prime-time viewers. Here is a visual presentation of forecasted OTT users from Emarketer. 67% of those 56 and older watch YouTube, and. Report | The 2021 CTV Viewer. According to eMarketer data , CTV investments in the U.S. grew by 40.6% year-over-year in 2020 to more than $9 billion. Mobile Marketing . Other include, action/adventure (55%), science fiction (44%), and horror (44%). This increase is a clear indication that 2022 will follow suit. According to Statista: 77% of US internet users 15 to 35 years old watch YouTube. 4. CTV ad spending is expected to reach $18.29 billion by 2024, more than double the amount spent in 2020, according to eMarketer, but the lack of standardization in the industry is already . The number of digital video viewers in the US topped 235 million in 2019, which represents 71.2% of the country's population. Looking at television performance in Canada for the broadcast season, CTV delivered the most Top 10, Top 20, and Top 30 programs with total viewers, A18-49, and A25-54. The latter 29% could be enjoyed on both… Read More Connected TV Myths February 2, 2022 Attribution Audience Targeting Blog Connected TV Consumer Trends Cross Device Data OTT Statistics for 2021 [Infographic] Read more. CTV ads enjoy much higher engagement rates than traditional ads. 2021 census shows number of seniors over 85 expected to triple in next 25 years. The driving force behind these changes is the pandemic - with many people spending more time at home, there has been an increased opportunity to . Nearly all Americans aged 25-34 access TV content through the internet; 90% of young people prefer this method; Among the younger segment of viewers, those aged 18-24, the percentage is similar: 87% opt for . The most-watched race was the . Because of the increase in CTV viewership, advertising patterns are already starting to show signs of a shifting paradigm. The total CTV ad spending in the U.S. alone was more than 8 billion dollars in 2020. YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. "Game 4 is the most watched game of the series for Habs/Tampa3.705M viewers in English on CBC/SN and another 1.5M…" (Tweet) - via Twitter. Archived from the original on June 25, 2021. 20th October 2021. 80% of parents say their children under 11 watch YouTube. The Economic Times CX Plus Virtual Summit. When we published our previous CTV advertising report in November 2020 we expected that US CTV ad spending would total 1136 billion in 2021 and grow to 1829 billion. CTV advertising allows marketers and advertisers to display their ads on premium content providing platforms such as Roku, Direct TV OnDemand, and SlingTV. The number of digital video viewers in the US topped 235 million in 2019, which represents 71.2% of the country's population. 16th December 2021. As consumers discover more content to watch, they'll spend more time on their respective OTT platforms/connected devices. Global esports revenues will hit just shy of $1.1 billion by the end of 2021, a year-on-year growth of +14.5% from 2020's $947.1 million. Audience. Looking at television performance in Canada for the broadcast season, CTV delivered the most Top 10, Top 20, and Top 30 programs with total viewers, A18-49, and A25-54. ( 8) Chalozin said the switch to streaming, or connected TV (CTV), was already pronounced in 2020, with a 58% year-over-year increase in impression growth in CTV for January through November. CTV will contribute to PubMatic's revenue growth for years. . ALSO READ: CTV Ad Impressions Up 55% in 3Q, Says Innovid When we published our previous CTV advertising report in November 2020, we expected that US CTV ad spending would total $11.36 billion in 2021 and grow to $18.29 billion in 2024. ott advertising statistics. That is an increase from 1.67 billion in the previous year. Link icon Copied! His co-host Mi-Jung Lee survived. 12 Best OTT Streaming Services to Subscribe to in 2021. The company's lowest ARPU since 2019 was in Q3 2020 with $11.39, while the highest was in Q1 2019 ($14.49). When it comes to CTV, eMarketer forecasts that ad spending here will reach $25.5 billion by the end of 2024. LeoTerra - DV has found that LeoTerra increased activity with the start of the 2021 holiday season, falsifying up to 20.5 million unique CTV devices per day — over 20 times more than the volumes . The company blamed the drop on a number of factors, including its huge size, increased competition, the economy, the war . February 28, 2022 Blog Connected TV Consumer Trends Data Digital TV 71% of Emmy awards went exclusively to digital-only programming. Digital live sport viewership in the United States 2021 Daily television consumption in Poland 2018-2020, by age Interest in sports broadcasts and shows on television in Germany 2017-2021 Forecasts indicate that OTT/CTV ad spend in 2020 is going to double and reach $18.29 by 2024, with half of all of the ad revenue going to YouTube, Hulu, and Roku collectively. This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience buying and measuring ad effectiveness. As more people cut their cable cords streaming video keeps gaining viewers and ad dollars. The audience for the final was up 4% over last year's championship, helping the 2022 NCAA tournament overall increase its viewership by 13% over 2021, CBS Sports and WarnerMedia's Turner Sports said Tuesday in a statement. Since CTV took over the broadcast reins from CBC in 2002, viewership has been up and down from year to year. The number of digital video viewers will be 248.9 million in 2022, which is a 20 million increase from 2018. Friday TV Ratings: Come Dance with Me, Dateline NBC, Friday Night Smackdown, NBA Basketball, 2040 ABC 2021-22 TV Season Ratings (updated 4/23/2022) FOX 2021-22 TV Season Ratings (updated 4/23/2022) Historical TV viewership data obtained showed that in 2019, there were up to 1.7 billion pay-TV subscriptions in households worldwide. In 2021, the average revenue per user without the live TV plan was $12.08. Since then, people increased the amount of time they spent streaming video, and advertisers spent more money trying to gain the attention of those viewers. 4:49 PM - 21 Sep 2021 24 Retweets CTV/OTT viewership has been ballooning for the last few years. Which companies will receive the most CTV ad revenues? YouTube has shared its recent stats related to the growth of the platform's viewership in the past year and new figures related to YouTube Local TV average audience (defined as the average number of TVs tuned to a program throughout a time period) for the late night and evening news . MNTN Performance TV gives brands the power to target their audience with Connected TV ads during premium, ad-supported shows provided by well-known networks. That's up from 13.5 billion in first-quarter 2018. The widespread adoption of Smart TVs and proliferation of streaming platforms has transformed the way TV content is viewed and discovered. SAN JOSE, CA - June x, 2021—TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER) ("Xperi"), today announced that it has entered into a licensing agreement with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2021, to access TiVo's TV viewership data. You can stream OTT content with the help of the internet on CTV devices. The market isn't as saturated, so they will have better exposure. Latest Cord Cutting Statistics. 14. According to eMarketer, the total US OTT/CTV ad spend in 2020 amounted to approximately $8 billion but it is expected to increase this year to $11.36 billion. @CTV led the night among conventional networks, with 1.1 million viewers watching during the key 10 pm hour as CTV News called a Liberal minority government. As of Q3 2020, streaming services have attracted 72% of U.S. internet users (appx. Digital Ad . The latest census data from 2021 shows Canada's seniors over the age of 85 are among the fastest growing age groups . OTT/CTV offers many more audience targeting options than traditional advertising. The popularity of the men's basketball tournament with fans was especially evident in the home stretch. With the drop in TV viewership also came stagnation in traditional advertising revenue. That is an increase from 1.67 billion in the previous year. 73% of 36 to 45-year-olds watch YouTube. Retrieved June 27, 2021 - via Twitter. ott advertising statistics. 2021-22 Season Ratings for New TV Shows (week 30) AMC TV Show Ratings (updated 4/19/2022) No infringement of previously copyrighted material is intended on this site. E-Mail Chart Download KEY STAT: There will be 127.7 million US AVOD viewers in 2021. CTV. These revenue streams alone will exceed $1.1 billion by 2024. Conclusion According to eMarketer data , CTV investments in the U.S. grew by 40.6% year-over-year in 2020 to more than $9 billion. "Habs game 6 average audience of 5.2M CBC/SN/TVA" (Tweet). TiVo's By the end of 2021, CTV ad spending will have increased by 59.9% to $14.44 billion. For brands, it's an exciting time to expand into CTV and reap the benefits. The latter 29% could be enjoyed on both… Read More Connected TV Myths February 2, 2022 Attribution Audience Targeting Blog Connected TV Consumer Trends Cross Device Data Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices. As consumers discover more content to watch, they'll spend more time on their respective OTT platforms/connected devices. In 2020, viewership for network local affiliate news stations (ABC, CBS, Fox and NBC) increased in two key time slots - evening (4 p.m. to 7 p.m.) and late night (11 p.m. to 2 a.m.) - according to Comscore StationView Essentials ® data. According to the Communication Authority (CA), there were 44.4 million data/internet subscriptions during the second quarter of FY 2020/2021 in Kenya. Net ad revenues from Roku, YouTube, and Hulu will account for half of all US CTV ad revenues this year. Statistics from a recent eMarketer report say the number of digital video viewers in the US will have surpassed 235 million in 2019, which represents According to Nielsen data, connected TV (CTV) reaches almost 142 million adults across the country each week. Over 70% of people without traditional paid TV in 2021 say that the Web offers what they want. (Lab42 Market Research) Mobile Streaming Statistics The internet has caught up with TV. Only 22 percent of people in the U.S. use Twitter, down from 24 percent in 2019, and 80 percent of Twitter users are from countries other than the U.S . Viewership (in millions) Date Network(s) 1 Super Bowl LV: 10.54: February 7, 2021 CTV, TSN, RDS: 2 Stanley Cup Playoffs - Round 1 - Game 7 - Montreal Canadiens vs. Toronto Maple Leafs: 7.31: May 31, 2021 CBC, Sportsnet, TVA Sports: 3 Stanley Cup Finals - Game 4 - Montreal Canadiens vs. Tampa Bay Lightning: 5.21 [better source needed] The video content on CTV is non-skippable. According to Leichtman Research Group, over 82% of homes in the United States already have at least one connected TV device (as of 2021), while nearly 40% of adults watch CTV content daily. Nielsen shares tumbled 16 per cent at the opening bell Monday after the TV ratings and marketing data company rejected a US$9 billion takeover bid from a group of private equity firms. Mi-Jung Lee and Scott Roberts when they were named new co-anchor team for CTV News at Six. USA viewers; 1 "Pilot" Paul Fox: George R. Olson: July 16, 2021 () 497,000: The Roman Agency welcomes a new agent, as well as a new client with a connection to Luke's past. . Some of the most commonly used CTV devices include smart-TVs, gaming consoles, fire sticks, etc. The survey held in April 2021 among video marketers in the U.S. showed that the majority (more than 60%) of respondents stated that the most crucial benefit of CTV advertising is the high quality of content. Scott Roberts, the co-anchor of CTV's 6 p.m. newscast has been laid off. By the end of 2021, that figure is estimated to reach $13.41 billion and . TV. Traditional media buying typically makes assumptions about viewership based on time of day, location or program type, while OTT/CTV advertising uses data systematically to target prospective patients and healthcare customers precisely. NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted - 09/25/2020 And 2021s CTV winner goes to… The viewers! November alone saw YoY impression growth of 87%. CTV revenues of US$5.2 million in Q4-2021, up 664% from US$0.68 million in Q4-2020 Mobile revenues of US$5.3 million in Q4-2021, up 13% from US$4.7 million in Q4-2020 Gross Profit of US$6.25 million in Q4-2021, an increase of 102% from US$3.1 million in Q4-2020 Fourth quarter 2021 gross margin of 59% compared to 58% in Q4-2020 Hulu subscription statistics indicate that Q2 has witnessed a slight decrease from Q1, in which the average revenue amounted to $13.51 per user. Here's what's in the full report 1file Exportable files for easy reading, analysis and sharing. At 88.4 percent, the overall weekly reach of linear TV viewership for the UK remains high. The 2021 Formula One season, which wrapped up in controversial fashion, was watched by more than 1.5 billion viewers around the world, the league has said. Performance Marketing Summit. They are expecting the number of adults who cancel their TV services for OTT to climb to 33 million in 2018 alone. The lowest was in 2007 with under a million (912,000) and the highest was in 2011 with 2.4 million people watching. TORONTO (June 4, 2020) - With the 2019/20 core television season now at a close, Numeris data confirms that CTV is Canada's most-watched television network in primetime for an unprecedented 19 th year in a row. Forecasts indicate that OTT/CTV ad spend in 2020 is going to double and reach $18.29 by 2024, with half of all of the ad revenue going to YouTube, Hulu, and Roku collectively. CTV is the online content being streamed on any device having an IP. In addition to that, CTV ad spend in 2021 is expected to reach $11 billion, as stated in research by eMarketer. SUPER BOWL LVI Retains Title as the Biggest Broadcast Event of the Year with 8.1 Million Viewers on CTV, TSN, and RDS. Revealing its viewership and attendance statistics for the season, the F1 said that the cumulative TV audience for 2021 was 1.55 billion, up 4% from 2020. (eMarketer) Primarily, the top genre for streamers is comedies (65%) and drama/thrillers (60%). Data from eMarketer has revealed that CTV ad spend will reach USD$14.44bn (£10.8bn) this year, up 59.9% from 2020. 2021 Twitter Statistics Twitter first turned a profit in 2017 , quieting some concerns that it didn't know how to monetize and might be on its way out. 9charts September 21, 2021. Benefits of CTV and OTT advertising. In 2021, there could be over 50 million cord-cutters in the US. 35% of media buyers plan to elevate their ad spending in 2021 on connected TV. CTV Advertising Guide: Powering Growth Through Change. Advertisers gain a nationally representative, captive audience. According to Nielsen, collective connected TV viewership in the U.S. topped 3.5 billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then. Advertisers gain a nationally representative, captive audience. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. 215 million people) and in 2021, the volume of ad spending across CTV channels will increase to $11.36 billion. Key insights from latest annual survey of CTV and OTT landscape 2021 (by Business Intelligence): 49% of advertisers consider video to be the most important media type that helps them reach their advertising goals. 4 Ways Modern Marketers are Using Attribution to Drive More ROI. TORONTO (June 4, 2020) - With the 2019/20 core television season now at a close, Numeris data confirms that CTV is Canada's most-watched television network in primetime for an unprecedented 19 th year in a row. The Los Angeles Rams' hometown victory over the Cincinnati Bengals in SUPER BOWL LVI is the most-watched broadcast in Canada since last year's SUPER BOWL, attracting an average audience of 8. In 2021, $833.6 million in revenues—over three-quarters of the total market—will come from media rights and sponsorship. With OTT and CTV, advertisers can now target, measure and retarget TV-viewing households, providing an enormous opportunity to reach more users. 70% of 46 to 55-year-olds watch YouTube. In simple terms, connected TV (CTV) is a channel for OTT content. Media 02-18-2021. By the end of 2021, that figure is estimated to reach $13.41 billion and . The rise of OTT & CTV viewership is creating new ways for advertisers to reach their target audience by combining the impactful nature of TV with the precise targeting of digital. At 88.4 percent, the overall weekly reach of linear TV viewership for the UK remains high. Netflix loses subscribers for first time and considers CTV ads. 17th - 18th November 2021. During the present pandemic, connected TV (CTV) viewership has spiked. According to eMarketer, the total US OTT/CTV ad spend in 2020 amounted to approximately $8 billion but it is expected to increase this year to $11.36 billion. For both media types, 8 in every 10 people had access in the last 30 days. 2 "The Harvey" Paul Fox: George R. Olson: July 23, 2021 () 330,000 How much time do people spend streaming video? Historical TV viewership data obtained showed that in 2019, there were up to 1.7 billion pay-TV subscriptions in households worldwide. The terms OTT and CTV are often used interchangeably, and wrongfully so. 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