Region Name

What’s Included?

Western North America  
(about 35% of traffic) 

All of US and Canada, west of the Mississippi River

Eastern North America
(about 35% of traffic)    

All of US and Canada, east of the Mississippi River

Europe and Rest of World (about 30% of traffic, most of it in Europe)

Mostly Europe, but includes Asia, Australia/New Zealand, Africa, and South America